this is amazing! shot high above the streets of new york city, ‘Up There’ is a short film directed by malcolm murray and conceptulised by mother NY. the film reveals the dying craft of large-scale hand painted advertising and the untold story of the painters trying to keep it alive. capturing a trade that is equal parts artistic tradition and gruelling labour, the film presents a painting tradition pre-dating modern advertising. a craft that today finds itself dangling precariously on the brink of extinction.